Through June 2020 India will have over 500 million Internet subscribers. It will create a tremendous market opportunity for a rising demographic of tech-savvy Web consumers to offer services and goods to. When we tell digital marketing, then remember that in the coming years, the potential of digital marketing in India and the reach of digital marketing will shine brighter. These are some key advantageswhich makes digital marketing a good and a promising career.
Top 4 reasons why India’s digital marketing future will be bright:
1. Major Changes in Traditional Marketing
The previous conventional campaign range was limited to door-to-door and word-of-mouth ads. The marketers had previously been using physical manpower to promote their products. Yet now people want everything at their disposal, with the changing times.
Therefore, the digital marketing movement has taken off. And the list of benefits of digital marketing over traditional marketing is endless.
2. Digital is the new name
In the world, everyone chooses digital media. Start-ups prefer launching their company by means of digital marketing. This platform is making every business process easier. The company doesn’t have to deploy the manpower to enter the market physically and promote the product.
It offers a wide array of cultural, strong, and contemporary marketing mechanisms and media. Every type of product and service now opts for the Digital Marketing option.
3. Government’s “Digital India” initiative backs up
The Government of India has initiated the Digital India initiative with a mission to turn India into a digitally-driven community and knowledge economy in order to change the whole landscape of public services through the use of information technology. The e-marketplace of the government is now seeing a substantial increase in their empirical graphs on the e-marketplace.
The Government is preparing several initiatives for the country’s youth under the new India initiative. This has proven the best during this pandemic of Covid-19.
4. Reaching global markets
“Being Digital is Being Global”. And the truth is, one can reach the audience of any corner of the world through digital platforms like Facebook, Twitter, Instagram and LinkedIn. The scope of these social media sites is so wide you can now relate to virtually anyone.
In other words, a great deal is happening in the digital marketing room in India. Many people think about it and are even looking for it.
The growth of digital marketing increases the scope of digital marketing courses. GSDE is Mumbai’s top digital education school and offers a certification course. It also offers courses for specialization in digital marketing. Also, several digital marketing companies have tie-ups with local schools where the prospective students are taught digital marketing. Demand for digital marketing is on the rise and suggestions are coming from those who know to educate the students. The future scope for digital ads is broader. Digital Marketing will be the most effective marketing strategy in the future. But because the trends of digital marketing are evolving every day, a digital marketer has to be flexible, alert, creative and react to the new changes.