“Digital” marketing is becoming synonymous with marketing in general—meaning that adding digital skills to your repertoire as a sales and marketing professional is less of a specialty and more of a necessity. One needs to understand what digital marketing is, including what sets it apart from traditional marketing, what are its domain and how you can learn ‘Digital Marketing’? What is the best way to learn Digital Marketing?
What Is Digital Marketing? A Simple Definition
Digital marketing includes all strategies applied online to market products and services, to target potential audiences. If you follow brands or influencers on Instagram, you’re experiencing digital marketing daily—and likely every time you open your feed.
Digital Marketing vs. Traditional Marketing
Digital marketing and traditional marketing share the same fundamental mission: identifying a target audience and their needs, connecting the audience to products that fill those needs, and convincing the audience to follow through with purchasing products.
TRADITIONAL MARKETING INCLUDES:
·Reaching out to locally targeted audiences
·Producing physical marketing materials
·Relying on traditional delivery channels
·In-person marketing events
DIGITAL MARKETING INCLUDES:
·Customizing an audience from a global population
·Using multiple delivery channels based on audience needs and preferences
·Online marketing events
What Are the Different Digital Marketing Domains?
1. Search Engine Optimisation
Search engine optimization is one of the fundamental sources of driving traffic to your website. SEO refers to the process of optimizing your website with a relevant landing page, relevant keywords, easy navigation, and valuable content to ensure that the website appears on the top in the search engine results.
It leads to organic traffic to your website which has more relevancy as compared to advertisements as people generally have more trust in organic search engine results.
SEO also includes different digital marketing strategies like content marketing, inbound marketing, email marketing, lead generation, etc.
2. Search Engine Marketing
SEO focuses on getting traffic organically, search engine marketing (SEM or Search Marketing) refers to the activities involving buying of traffic through paid search listings. Search engine marketing focuses on marketing strategy that involves placing sponsored snippets at the top of search engine result pages. The value of such ads differs for different keywords.
3. Email Marketing
Consumers are touched with advertisements all over the internet, TV, market, etc. What they’re not habitual of is personalized communication. This is where email marketing steps in. A well-defined email marketing strategy is 40 times more likely to acquire a customer than Facebook and Twitter campaigns combined.
4. Social Media Marketing
Social Media Marketing helps you connect and market your products to your target audience on a network they are more active on; the social media.
Facebook & Twitter has more than 200 million active users. Your target audience is also an active user of these social media websites. Social media marketing involves the use of organic as well as paid promotion strategies to reach to and to engage with your target market.
Businesses use engaging videos, images, text, hashtags, pins, and stories, etc. to keep the audience engaged, increase the brand and product awareness, collect leads, and even convert them into sales. Apart from this, you have Content Marketing, Digital Advertising, Customer Relationship Management (CRM), Online Reputation Manager (ORM), Mobile Marketing and many more. Digital Marketing has wide opened its arms. The scope in this field is been growing day by day. GSDE helps you understand and experience the practical world of Digital Marketing. It is one of the best place to learn digital marketing school in Versova, Mumbai.